The Chuck Weck Publicity Award is given in recognition of the publicity efforts of Toastmaster Clubs in District 12. It is named in honor of Chuck Weck, a past District 12 Governor. The club that wins the award receives a traveling trophy to display until the next Chuck Weck Publicity Award Contest. The winning club also receives a plaque that remains with the club.

Publicizing and promoting your club is much like public speaking, in that good public relations skills are not taught but rather are developed through regular practice. Good public relations can be defined as anything that produces a positive response and stimulates the reader or listener to do something, such as visit a club meeting or a club web site to learn more about Toastmasters.